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Rubric Financial Services

Powered by AI · ClariFi Platform

Your Startup's Finance Stack — Powered by AI

Most founders juggle a bookkeeper, CPA and spreadsheets — and still can't produce board-ready financials when investors come knocking. We replaced all of it with one AI-powered finance stack. Plans from $129/mo. 45-day free trial.

No credit card needed · Go live in 48 hours · No long-term contracts

ClariFi Platform admin dashboard — practice overview with client health indicators

Trusted by Bay Area startups from pre-seed to Series B across SaaS, fintech, healthcare, and AI

Same-day response timeNo long-term contractsTax prep includedDedicated Slack channel

Sound Familiar?

Too many providers, not enough visibility. Our finance stack solves both. Here's what we hear every week.

Scrambling to clean up books before a raise

ClariFi Platform keeps your books audit-ready — always.

No visibility into where your cash actually goes

Real-time dashboards with intelligent alerts on every metric that matters.

Dreading tax season because nothing is organized

Embedded CPAs handle multi-state compliance so you never miss a deadline.

Investors asking for numbers you can’t produce fast enough

Board packs and data rooms generated on demand.

Not sure whether to optimize for margin or double down on growth

ClariFi Platform models both scenarios so you choose with data, not guesswork.

No idea how much you can actually afford to spend on sales and marketing

Unit-economics dashboards show exactly what your CAC and LTV can sustain.

Who This Is For

Messy financials don't just slow down fundraises — they erode investor confidence and cost founders months of runway. If any of these sound like you, it's time to fix it.

Scaling Fast

You’re moving quickly and thinking big. Get the financial visibility, modeling, and planning in place now — so growth decisions are backed by data, not gut feel.

Just Closed a Round

Investors expect clean books and regular reporting. Get board-ready financials in place before the first board meeting — not scrambling months later.

Paying for Bookkeeping, Still Flying Blind

A monthly P&L isn’t visibility. You need real-time dashboards, proactive alerts, and a finance team that actually understands your business.

Board Wants Numbers You Can’t Produce

Board packs, cash forecasts, and KPI dashboards shouldn’t take a week to assemble. Go from data request to polished report in minutes.

Where Are You Right Now?

Pick your stage. See exactly what you need — and the plan that fits.

Investor-ready financials and the visibility to scale.

Common Challenges

  • Board wants numbers you can’t produce
  • No burn rate or runway visibility
  • Paying for bookkeeping but still flying blind

What We Deliver

  • Runway & burn tracking in real time
  • Unit economics and cohort analysis
  • Industry benchmarking across key startup verticals
  • CFO support for board prep

Recommended Plan

Foundation $349/mo

Unit economics, benchmarking, and CFO support when you need it.

See Pricing

From Our Clients

Rubric gave us a finance team that feels in-house — ClariFi Platform dashboards, a CFO who actually knows our numbers, and we were due-diligence ready in weeks, not months.

Devi Malladi

Founder & CEO, BlazeOps.AI

Cloud Operations · Seed Stage

$36K+/yr saved vs. full-time hire

Anyone can pull numbers into a spreadsheet once. The difference is having a system that monitors your metrics continuously so you can actually be data-driven when choosing the right path for growth.

Naveen R.

Co-Founder & CTO, Stealth Startup

Enterprise SaaS · Pre-Seed

120+ hours saved in Year 1

$36K+/yr

Saved vs. a full-time bookkeeper hire

4× Faster

Monthly close vs. industry average

$129/mo

Starting price vs. $2K–$5K for a CPA firm

Concrete Commitments

Our Promises to You

48 Hours

From sign-up to go-live

Connect your accounts and we handle the rest. Your finance stack is operational within two business days.

Same Day

Response time guaranteed

Questions answered via Slack or email the same business day. Your dedicated team is always accessible.

7 Days

Monthly close delivered

GAAP-compliant books closed and reviewed — vs. the industry average of 30+ days.

4× Faster

Close vs. industry average

51

Jurisdictions covered

256-bit AES encryptionEnterprise-grade securityDedicated Slack channelCPA-reviewed outputs

How It Works

Three steps from sign-up to a fully operational finance stack. About 15 minutes of your time — we handle the rest.

1

Connect Your Accounts

Grant access to QuickBooks, Xero, or Zoho Books — takes under 5 minutes. We handle data migration, cleanup, and setup from there.

2

Meet Your Finance Team

A 30-minute onboarding call to learn your business. We assign a dedicated accountant (and CFO, depending on your tier) who stays with you.

3

Go Live on ClariFi Platform

Within 48 hours your command center is ready — real-time dashboards, KPIs, and actionable insights from day one. No training required.

Your Finance Command Center

Meet ClariFi Platform

Real-time dashboards, AI-powered insights, and scenario modeling — all reviewed by your dedicated finance team before it reaches you. This is the engine behind the stack.

Explore ClariFi Platform

Integrates with your systems

QuickBooks integrationZoho Books integrationXero integrationStripe integrationMercury integrationRamp integrationGusto integrationADP integrationCarta integration

Try the modeling tools

Built-in Financial Modeling

See how long your cash lasts — and plan your next move.

Preview — full modeling suite with scenario analysis available inside ClariFi Platform.

What We Deliver

The clarity to know where you stand, the models to plan what's next, and the financials to back it up when investors ask.

Command Center

Over 50 KPIs tracked in real time. Founders understand their metrics intuitively — no finance degree required.

Financial Intelligence

AI-generated executive summaries, expense insights, and proactive runway alerts — curated by your finance team.

Scenario Modeling

13-week cash forecasts, multi-scenario models, and sensitivity analysis for every outcome.

Valuation Optimization

Cap table management, exit waterfall analysis, fundraising readiness scores, and on-demand data rooms.

Operational Discipline

Automated checklists, approval workflows, and full audit trails keep your books audit-ready every month.

Compliance & Tax

Multi-state tax compliance, automated deadlines, and benchmarking across key startup verticals.

Why Not the Alternatives?

Founders typically choose a CPA firm, DIY bookkeeping, or an in-house hire. Here's why the finance stack wins.

Cost

$2K–$15K/mo for CPAs or in-house

From $129/mo — full stack included

Your Team

Shared pool or single point of failure

Dedicated Bookkeeper + Accountant + CFO + CPA

Time to Go Live

2–6 months to hire or onboard

48 hours from sign-up to live dashboards

Startup Focus

Generalist firms serving every industry

100% startups — pre-seed to Series B

Get Back to Building — We'll Handle the Numbers

Your dedicated finance team is ready. Book a call today and be live within 48 hours.

No contracts · Tax prep included · Add-ons available

Add-ons available: R&D Tax Credits · 409A Valuations · Founder Tax Returns

Not ready to talk? Grab our free checklist first.

The Startup Finance Readiness Checklist — 40+ action items from pre-seed to Series A.

No spam, ever. If the download doesn't start, email us.