Meet the Team
Built by Founders, for Founders
Technologists and finance professionals with 20+ years of experience each. We built the finance team founders actually want — not another spreadsheet shop.
Our Mission
Startup finance is trapped in spreadsheet-era workflows — backward-looking, manual, and disconnected. We built ClariFi Platform to replace that with forward-looking financial intelligence.
One stack, one dedicated team. Series C–level financial clarity, accessible from day one.
What We Believe
Every founder deserves the same financial clarity that Series C companies take for granted — without the headcount or the price tag.
How We Work
AI surfaces patterns, anomalies, and forecasts across your financials. Experienced humans validate the insights and translate them into decisions. You get both in one stack.
Who We Serve
VC-backed startups from pre-seed to Series B across SaaS, fintech, healthcare, and AI.
“Startups don't need more accountants and spreadsheets — they need a single finance stack that turns routine numbers into strategic clarity.”
Our Story
We've been founders. We've been advisors. We've been mentors in accelerators. And when we looked at how startups approach finance, one pattern kept showing up: founders confuse routine accounting and tax compliance with strategic finance. They scatter the function across bookkeepers, tax preparers, and spreadsheets — and never get the clarity or insights they actually need.
These are exceptional builders, but without a unified finance stack they can't see which levers drive the financial outcomes they're after. So we built one — ClariFi Platform, our proprietary finance command center that connects your accounting and payroll systems and turns raw numbers into real-time dashboards, what-if analyses, and scenario planning — paired with a dedicated team of experienced finance professionals — to give every founder the decision support and visibility to act with confidence.
Our Leadership Team
We think of ourselves as partners and an extension of your team. You focus on product-market fit and growing the company — we handle the financial foundations to help you scale.
Harry Prabandham
Founder & CEO
MBA from Wharton and a master’s in computer science, with decades of experience in finance and technology. At Rubric Financial, Harry leads fractional CFO and valuation services, delivering clarity, structure, and strategic insights for startup founders.
Aparna Devalla, CPA
Head of Tax & Accounting
A seasoned CPA with decades of experience in US taxation, accounting and banking. At Rubric Financial, Aparna leads the tax and accounting team, ensuring clients remain structured, compliant, and raise-ready.
Let's Build Your Success Story
Your next raise starts with numbers investors trust.
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